Saturday, 30 January 2010


Title: Lost Songs Of Middle-Earth
Reason for update: Publicity material for the album

As the chill winds of winter find their way through the crumbling mortar of the walls of Castle Nazgul, guttering the flames in the castle library, it strikes Nazgul that a swift Blog entry is required before the chores of the weekend must be addressed. Scanning the shelves for inspiration a small set of material produced to promote the "Lost Songs Of Middle-Earth" album catches the eye and so, honoured readers, here is a small update on that particular release, covered originally in these pages on 21 July 2009 if Nazgul's memory serves him well.

As with all of Hugin's releases there is no national media blitz, no huge record label push with glossy adverts in the music press, just a series of flyers and focused promotional items to advertise the new product. In more recent years this has expanded from the photocopied paper flyers to more specialised items like magnets and oversize postcards.

The set of items for this album represent this recent trend, and are actually rather splendid! Working from the top image above downwards, we have a postcard-sized magnet with the album cover and the Aphelion Productions logo with skeletal sword bearer in the background, and although it's a simple cover in many respects Nazgul contends that you can't beat a forest/woodland scene for Middle-Earth ambience!

The second image shows the same image on a standard business card, together with a rather handy calendar magnet (in German) that would have been ideal for ticking off the days until Hugin's next release! Finally, on a larger glossy card promo we have the man himself - sword in hand and chainmail nicely burnished- with a runic inscription around the outside (and there could be a small prize for any intrepid reader who wishes to translate this for Nazgul).

[Edit: 30/1/10: I've been given a translation so many thanks and well done to H&D follower.... Hugin?! Oh hang on, that's cheating, surely....?! Anyway, the text is in fact the Tolkien ring verse, and is as follows:]

Three Rings for the Elven kings under the sky,

Seven for the Dwarf-lords in their halls of stone,

Nine for Mortal Men, doomed to die,

One for the Dark Lord on his Dark Throne,

In the land of Mordor where the shadows lie,

One Ring to rule them all,

One Ring to find them,

One ring to bring them all,

And in the darkness bind them,

In the Land of Mordor where the shadows lie.

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